Graphic designer Bob Gill on creating a poster for the 1979 film “…and justice for all.” pulled from his book Graphic Design as a Second Language. His new book hits shelves next week.
1. An ad for a film with an ironic title- that justice is not for all, but only for the rich. Solution: justice defiled. The producers hate it. They felt it wasn’t commercial.
2. I got the model back, this time in a whore’s outfit. Solution: justice can be bought. Again, the producers hated it.
3. “Okay,” I said, “what do you really want?” “Don’t give us justice,” they said, “give us Al. Al Pacino sells tickets. Not justice.” Eventually, I made another presentation. Needless to say, they hated that too. And then they got rid of me.
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